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American Roasted Coffee


One Year In Business - Family, Ambition, and The Journey
A brief look at what its taken to keep Zax Coffee Co. running over the past year.

Zachary C. Lucero
Oct 7, 20215 min read
116 views
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Tips For Brewing Great Coffee
Have you ever had coffee that tasted burnt or watered down? If you have, it’s likely you were a victim of a badly brewed batch of beans...

Zachary C. Lucero
Sep 12, 20213 min read
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The Plan For My Company
A lot of people have asked me what my plans are now that I’ve started a coffee company. My answer is complicated because my situation is...

Zachary C. Lucero
Oct 9, 20203 min read
188 views
1 comment


The Cupping Process
Getting into the coffee business means I need to know a little more than the average consumer when it comes to my product. My journey...

Zachary C. Lucero
Sep 2, 20202 min read
75 views
1 comment


Starting A Coffee Company From Scratch
All journeys have a beginning and this is mine. By getting my journey and thoughts in writing and making it accessible to the public, I'd...

Zachary C. Lucero
Jun 13, 20202 min read
96 views
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