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American Roasted Coffee


Zachary C. Lucero
Oct 7, 20215 min read
One Year In Business - Family, Ambition, and The Journey
A brief look at what its taken to keep Zax Coffee Co. running over the past year.
116 views0 comments


Zachary C. Lucero
Sep 12, 20213 min read
Tips For Brewing Great Coffee
Have you ever had coffee that tasted burnt or watered down? If you have, it’s likely you were a victim of a badly brewed batch of beans...
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Zachary C. Lucero
Oct 9, 20203 min read
The Plan For My Company
A lot of people have asked me what my plans are now that I’ve started a coffee company. My answer is complicated because my situation is...
185 views1 comment


Zachary C. Lucero
Sep 2, 20202 min read
The Cupping Process
Getting into the coffee business means I need to know a little more than the average consumer when it comes to my product. My journey...
75 views1 comment


Zachary C. Lucero
Jun 13, 20202 min read
Starting A Coffee Company From Scratch
All journeys have a beginning and this is mine. By getting my journey and thoughts in writing and making it accessible to the public, I'd...
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